UFC advertiser tries — and fails — to pressure Dana White to remove pro-Trump video: 'Go f*** yourself'

‘Don’t ever f***ing call me and tell me who to vote for!’ UFC prez says in fiery rant

Get the latest from Mark Daniell straight to your inbox

Article content

UFC president Dana White revealed that a major advertiser once tried to pressure him into taking down a pro-Donald Trump video off his personal social media page.

Advertisement 2

Article content

“I posted a video for Trump. Right? On my personal social media, and one of our big sponsors called and said, ‘Take that down.’ Know what I said? ‘Go f*** yourself. You vote for whoever you wanna vote for, and I’ll vote for whoever I want to vote for.’ That’s how this works,” White said during an appearance on Theo Von’s This Past Weekend podcast.

Article content

Article content

Advertisement 3

Article content

White didn’t name the company, but said he won’t be pressured when it comes to politics or about his friendship with Trump.

“I don’t even care who you vote for. It’s none of my f***ing business. F*** you. Don’t ever f***ing call me and tell me who to vote for!” he said, emphatically.

“A lot of people live in fear these days,” Von said. “A lot of people feel that if they don’t vote for certain people they’re going to lose their jobs.”

“Think about how f***ing crazy that is,” White replied. “It’ll keep happening unless more people stand up for themselves and give them the ‘F*** you’ response.”

Von also recounted how Peloton wanted their ads removed from his show when he had Robert F. Kennedy on as a guest, which enraged White.

Advertisement 4

Article content

“Peloton were the people who wanted the ad out,” Von said.

“Peloton sells stationary bikes and they got a problem with Robert F. Kennedy? F*** you, Peloton,” White said, seething with anger. “Who the f*** are they? Are you f***ing kidding me? F***ing Peloton calling b******g about Robert Kennedy. Who’s the CEO of Peloton? … We’re getting rid of the Pelotons.”

Advertisement 5

Article content

Back in 2016, White endorsed Trump at the Republican National Convention, praising his ability to be a fighter.

“I’ve been in the fight business my whole life. I know fighters,” White said during his speech (per Bleacher Report). “Ladies and gentlemen, Donald Trump is a fighter, and I know he’ll fight for this country.”

In his fiery address, he credited Trump with helping build the UFC into the formidable brand it is today.

“Arenas around the world refused to host our events,” White said. “Nobody took us seriously; nobody except Donald Trump. Donald was the first guy that recognized the potential that we saw in the UFC and encouraged us to build our business.”

Advertisement 6

Article content

White was all smiles with Trump at a UFC event in New York City over the weekend when he accompanied the former president to his seat at Madison Square Garden alongside musician Kid Rock and political commentator Tucker Carlson.

Earlier in the day, Trump appeared at a campaign stop in New Hampshire where he derided current President Joe Biden and floated a possible job in his administration for White should he win the election next year.

“There’s a guy I’d like to make my defence chief,” Trump said. “I wouldn’t call him my defence chief, I’d call him my offence chief.”

[email protected]

X: @markhdaniell

Recommended from Editorial

Article content


Postmedia is committed to maintaining a lively but civil forum for discussion and encourage all readers to share their views on our articles. Comments may take up to an hour for moderation before appearing on the site. We ask you to keep your comments relevant and respectful. We have enabled email notifications—you will now receive an email if you receive a reply to your comment, there is an update to a comment thread you follow or if a user you follow comments. Visit our Community Guidelines for more information and details on how to adjust your email settings.