Guinness brings its magic to Toronto with the launch of Guinness 0 Non-Alcoholic Draught

Guinness 0 is partnering with mentalist Kevin Hamdan for a magic-hour activation in downtown Toronto today at Yonge-Dundas Square from 6 – 7 p.m

TORONTO, Sept. 20, 2023 – Guinness 0 Non-alcoholic Draught from the world’s leading delicious stout, has officially made its way into Canada, featuring the same beautifully smooth taste, perfectly balanced flavour, and unique dark colour that is unmistakably Guinness. And the best part is Torontonians get to try it first hand from a vending machine pop-up at Union Station over the next couple of days. But for the official ‘magical’ launch everyone is invited to stop by Yonge-Dundas Square from 6 pm – 7 pm on Wednesday evening (tonight).

To celebrate this momentous occasion, Guinness invites Canadians to enjoy a can of Guinness 0 Non-Alcoholic Draught through unexpected means — a vending machine — bringing the magic of Guinness to Canadians coast-to-coast. To toast this revolutionary launch, Guinness 0 is partnering with mentalist Kevin Hamdan for a magic-hour activation in downtown Toronto, bringing people together for a shared experience that celebrates the brand’s over 200-year history.

Guinness’ dedication to the future of brewing brilliance started in 1759. The journey to launching Guinness 0 draws on that commitment to retaining its distinct character and taste — central to the four-year process led by the technical and innovation teams at St. James’s Gate, the Home of Guinness.

“We’re so excited to bring Guinness 0 to Canada. It’s been a long journey and Guinness 0 is a testament to our commitment of innovation, experimentation and bravery in brewing that is core to our brand. Our brewers did the impossible and created a non-alcoholic draught beer that is 100 per cent Guinness,” says Nadia Niccoli, Head of Marketing, Canada, Guinness. “Canadians are looking for ways to enjoy the taste of Guinness when they choose not to drink alcohol and with Guinness 0, they can, and with only 70 calories per 440ml can!”

Yonge-Dundas Square today Union station tomorrow

To celebrate the magic of Guinness’ launch, Canadians are invited to the Guinness 0 Magic-Hour activation today at Yonge-Dundas Square from 6 – 7 p.m. ET. The interactive performance with revered mentalist, Kevin Hamdan, will include giveaways and introduce the new Guinness 0 vending machine which will pop up in the following cities and locations this fall:

  • Union Station (Toronto, ON): September 21-22
  • Eaton Centre (Montreal, QC):  September 28 – October 1
  • Chinook Centre (Calgary, AB): October 5-8
  • Waterfront Station (Vancouver, BC):  October 12-15

Canadians are invited to follow @GuinnessCa and hashtag #Guinness0 to learn more. Available now where non-alcoholic beer options are sold nation-wide.

About Guinness

The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000-year lease on St. James’s Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9-million glasses of Guinness enjoyed every day around the world. The most Guinness is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. More information can be found at

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Originally posted 2023-09-20 21:07:08.